Founders ask AI about H-1B timelines before they ask for a lawyer. Make sure the firm it cites is yours.
Good counsel deserves good visibility. Your clients research visa categories and compliance questions months before they shortlist a firm. When AI answers those questions, we make sure it's citing you.
Yes, we really asked it. Go ahead and try it on yours.
Good counsel deserves good visibility.
Do businesses use AI to find an immigration lawyer?
Yes. Founders and HR directors ask AI about visa categories, timelines, and compliance long before they shortlist counsel, and those answers cite firms by name. The Good Marketing Team helps business immigration and employment law firms get cited through precise educational content, written to bar advertising rules, with no outcome language.
Five stops between the H-1B question and your firm.
AI doesn't guess. It walks a short trail of sources before it names anyone. Gold stops are where it already finds you. Dashed stops are where you're missing, and that's the part we build.
Swipe to follow the trail →
The compliance question gets asked months early. A good answer gets cited.
We're based in Seattle and we run this check for immigration and employment law firms in every market. Every gold pin is a city where AI cites firms by name. The dashed one is wherever you practice.
Try it yourself. Open ChatGPT and ask "H-1B timeline for a startup, and a business immigration lawyer in [your city]." See whether you're on the map.
The firm with the good H-1B answer gets the call. Months later.
An HR director asks AI about cap timing, an RFE, or a compliance rule. The answer cites a firm. That firm is now the one she recognizes when it's time to shortlist counsel. Category-specific questions are hyper-specific and hyper-citable, and that is exactly where visibility compounds for a practice like yours.
We score your firm on every answer engine, then show you the movement.
We run the visa and compliance questions your clients ask across ChatGPT, Perplexity, Gemini, and Google's AI, record which firms get cited, and track it over time. Written to bar advertising rules. No outcome language, ever.
Sample scorecard. Yours is run by hand for your city.
Every attorney I've worked with vets marketing word by word, and they should. This page was written with that in mind: nothing promotional, nothing the bar would flag, just making careful expertise findable.
Here's what I can promise. I run your report myself, by hand. You'll get what I find whether or not we ever work together. And if we do, you get a small team that actually knows your name, not a ticket number. We keep it to 30 partners for exactly that reason.
Daniel
Founder, The Good Marketing Team · Seattle
Good counsel crosses well-charted water.
Good for BusinessYour clients ask AI specific questions. Good, precise answers get cited.
Educating is what good lawyers already do. We make that education findable, and we write to the advertising rules you already follow.
Your guidance: not cited.
The timeline question
Good questions, precisely answered.
Visa-category questions are the most citable content in your practice. A precise, current explanation becomes the source AI returns, and your firm becomes the one it names.
Show Me What AI Cites →Your practice focus: described generically.
The focus question
AI recommends the firm it can describe by practice focus. We make sure your actual concentrations are stated plainly, within the rules, where it reads.
Send Me My Focus Report →Your explanation: none.
The compliance question
Every compliance question your clients ask AI is a chance to be the calm, precise answer. That is the whole strategy, and it is entirely educational.
Show Me My Compliance Gaps →Good company is small on purpose.
Partners, not accounts. Six spots open right now.
We re-earn it every month. No long contract to hide behind.
A real person runs your report and reviews every word.
Ask us for the current case study rather than taking our word for it.
Good questions. Honest answers.
The ones firms actually ask us.
How does a business immigration firm get cited by ChatGPT?
By publishing precise, current, educational answers to the specific questions clients ask: cap timing, RFE triggers, employer compliance. Hyper-specific questions are hyper-citable, and AI favors the clearest source.
What can a law firm say in AI-visibility marketing under bar rules?
Educational content and plainly stated practice focus. No "expert" or "specialist" unless certified, no outcome guarantees, no comparative superiority claims. Everything on this page is built to those rules.
Does an employment law firm need different content than an immigration firm?
Yes. The questions differ (wage and hour, classification, handbooks versus visas and compliance), so the citable content differs. We build to the questions your actual clients ask AI.
What does the visibility report include for a law firm?
The exact answers AI gives for your practice questions in your city and state, which firms it cites and names, and the sources driving those answers. Run by hand, yours either way.
How do I get the free visibility report?
Send the short form on this page. Nothing runs automatically. Daniel picks it up, runs the questions AI is answering for your category and your city by hand, and sends you what he finds, usually within two business days. The results are yours whether or not we end up working together.
Good counsel. Now let's get it cited.
We'll show you what AI answers when a founder or HR director asks the questions your clients ask, which firms it cites, and why. You keep the results either way.
- You send this form. That's it. Nothing runs automatically; a person picks it up.
- Daniel runs your report by hand, usually within 2 business days. Real questions, real answers, for your city.
- You keep the results either way. Whether or not we end up working together.
We say no to more prospects than we say yes to. That's what capped means.